AI & Digital Intelligence Council — IDMRB

About the Council

The AI & Digital Intelligence Council of the Indian Digital Media Regulatory Board (IDMRB) is a forward-looking forum that brings together digital publishers, technologists, and innovators to harness the transformative potential of Artificial Intelligence in digital journalism and media operations.

In an age where algorithms shape attention and automation powers content, this council acts as a knowledge and collaboration hub — helping members adopt AI tools responsibly while balancing innovation with journalistic ethics.

The Council’s mission is to enable media organizations to integrate AI in editorial workflows, audience engagement, content curation, revenue models, and operational efficiency, while ensuring transparency, fairness, and human oversight remain central to journalism.

Key Focus Areas

🔹 AI for Editorial Innovation

• Exploring AI-assisted writing, translation, and fact-checking tools to improve newsroom speed, accuracy, and reach.
• Integrating generative AI responsibly to enhance creativity while protecting journalistic integrity.
• Developing internal ethical frameworks for the use of AI in content generation.

🔹 AI in Operations & Efficiency

• Identifying automation opportunities in news production, analytics, and multimedia processing.
• Improving workflow efficiency through AI-based content management and personalization systems.
• Leveraging predictive analytics for smarter newsroom decision-making.

🔹 AI for Business & Audience Insights

• Using machine learning to strengthen advertising strategies, optimize pricing, and forecast audience behavior.
• Supporting publishers in monetization through AI-led recommendation engines and contextual ad tools.
• Exploring new frontiers like AI-driven audience segmentation and sentiment tracking.

🔹 Ethics, Governance & Awareness

• Developing responsible use policies and ethical guidelines for AI adoption in media.
• Promoting awareness about AI bias, misinformation detection, and transparency in algorithmic processes.
• Building literacy through workshops, research papers, and case studies.

Structure

• Chairperson & Co-Chairperson: Elected from IDMRB member organizations.
• Core Members: Experts from editorial, product, technology, and business development teams.
• Advisory Experts: Specialists from AI research labs, universities, and think-tanks.
• Working Groups: Taskforces on Editorial AI Tools, Automation, Audience Intelligence, and Monetization Models.
• Secretariat: Coordinated by IDMRB’s Digital Policy Division.

Council Objectives

• Foster responsible AI adoption across India’s digital media landscape.
• Serve as a platform for ethical innovation and capacity building in AI-driven journalism.
• Empower members to develop, deploy, and govern AI systems that enhance content quality and sustainability.
• Align with India’s vision for an AI-enabled, transparent, and inclusive digital ecosystem.

Expected Outcomes

• Improved newsroom productivity and smarter content distribution using AI tools.
• Ethical AI frameworks recognized across digital publishers.
• Development of open learning resources and knowledge-sharing programs.
• Strengthened collaboration between media houses, academia, and AI innovators.