Digital Growth & Technology Partnerships Council — IDMRB

About the Council

The Digital Growth & Technology Partnerships Council of the Indian Digital Media Regulatory Board (IDMRB) acts as a collaborative innovation platform that connects digital publishers, technology leaders, and strategy professionals to accelerate the evolution of India’s digital media ecosystem.

This Council focuses on three core pillars — technology integration, new business opportunities, and sustainable audience growth. It enables member organizations to identify futuristic tech solutions, discover emerging content opportunities, and adopt audience strategies that align with modern consumption behavior.

The Council encourages digital-first thinking, promotes experimentation, and nurtures partnerships that empower publishers to reach, retain, and engage their audiences more effectively.

Key Focus Areas

🔹 Technology Collaborations

• Identifying and integrating cutting-edge CMS, analytics, automation, and distribution platforms that enhance workflow and efficiency.
• Exploring AI-driven personalization, audience segmentation, and smart monetization solutions for digital publishers.
• Creating a collaborative ecosystem between media-tech companies and publishers to drive growth, data transparency, and innovation.

🔹 Emerging Opportunities

• Tracking new business models including immersive storytelling, video-first content, and regional expansions.
• Supporting publishers in exploring affiliate marketing, influencer-led outreach, and commerce integration.
• Encouraging experimentation through pilot projects and innovation showcases among members.

🔹 Audience Reach & Engagement

• Sharing best practices for SEO, app engagement, and direct traffic expansion.
• Facilitating platform-neutral audience strategies to reduce dependency on intermediaries.
• Promoting content authenticity, optimization, and reader retention models.

Structure

• Chairperson & Co-Chairperson: Nominated from among IDMRB member organizations.
• Core Members: Senior professionals from product, technology, editorial, and audience teams.
• Advisory Partners: Experts from media-tech, analytics, AI, and content strategy sectors.
• Working Format: Monthly meetings, vendor demos, workshops, and reports.

Council Objectives

• Create an ecosystem that connects technology, journalism, and audience growth.
• Identify and implement new revenue and engagement opportunities for digital publishers.
• Strengthen India’s digital publishing infrastructure through collaboration and standardization.
• Empower members to innovate responsibly while maintaining editorial integrity.

Expected Outcomes

• Stronger integration of technology in publishing workflows.
• Sustainable growth in audience engagement and reach.
• Development of partnerships with credible technology providers.
• Enhanced digital competitiveness of Indian publishers nationally and globally.